{"id":27065,"date":"2025-10-19T08:55:07","date_gmt":"2025-10-19T05:55:07","guid":{"rendered":"https:\/\/bati.stu.edu.iq\/?p=27065"},"modified":"2025-10-20T09:47:51","modified_gmt":"2025-10-20T06:47:51","slug":"the-administrative-technical-institute-in-basra-witnessed-the-release-of-a-new-academic-book-titled-marketing-management-from-consumer-behavior-to-artificial-intelligence-a-rec","status":"publish","type":"post","link":"https:\/\/bati.stu.edu.iq\/en\/27065\/","title":{"rendered":"The Administrative Technical Institute in Basra witnessed the release of a new academic book titled \u201cMarketing Management: From Consumer Behavior to Artificial Intelligence"},"content":{"rendered":"<div class=\"xdj266r x14z9mp xat24cr x1lziwak x1vvkbs x126k92a\"><\/div>\n<div class=\"x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">\n<p>The Administrative Technical Institute in Basra witnessed the release of a new academic book titled <strong>\u201cMarketing Management: From Consumer Behavior to Artificial Intelligence,\u201d<\/strong> a recent contribution to the field of marketing management.<\/p>\n<p>The book is authored by <strong>Lecturer Wael Abdulwahab Ghanem<\/strong> and is published by <strong>Al-Hajjan Publications \u2013 Beirut<\/strong>, first edition 2025, spanning 231 pages with ISBN: 978-9922-9445-8-6.<\/p>\n<p>This work represents a significant addition to the academic library in modern marketing management, combining traditional concepts of consumer behavior with contemporary trends such as artificial intelligence, branding, e-commerce, and social responsibility. It serves as an important reference for students, researchers, and marketing professionals across Iraqi and Arab universities.<\/p>\n<\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Administrative Technical Institute in Basra witnessed the release of a new academic book titled \u201cMarketing Management: From Consumer Behavior to Artificial Intelligence,\u201d a recent contribution to the field of marketing management. The book is authored by Lecturer Wael Abdulwahab Ghanem and is published by [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":27004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-27065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/posts\/27065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/comments?post=27065"}],"version-history":[{"count":2,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/posts\/27065\/revisions"}],"predecessor-version":[{"id":27067,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/posts\/27065\/revisions\/27067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/media\/27004"}],"wp:attachment":[{"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/media?parent=27065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/categories?post=27065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bati.stu.edu.iq\/en\/wp-json\/wp\/v2\/tags?post=27065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}