Sponsored by the Southern Technical University and the Deanship of the Technical Administrative Institute, the Institute organized an event within the activities of the Global Entrepreneurship Week on its third day, where a workshop was held entitled “Digital Entrepreneurship and its Impact on Achieving Competitive Advantage in Technological Innovations and Supporting the Entrepreneurial Project”.

The workshop was presented by Eng. Sanaa Hassan Zboun, Head of the Studies and Planning Division, who discussed the importance of digital technology in the success of entrepreneurial projects, pointing out its significant role in using e-shopping platforms and digital services to enhance the administrative effectiveness of entrepreneurial projects.

The workshop was attended by the Assistant Dean for Administrative Affairs, Dr. Iman Askar, along with heads of departments and divisions, a number of institute members and department students.

The workshop aimed to raise awareness among participants of the importance of integrating digital technologies into entrepreneurial projects to increase competitiveness and achieve sustainable success.