The Administrative Technical Institute in Basra witnessed the release of a new academic book titled “Marketing Management: From Consumer Behavior to Artificial Intelligence,” a recent contribution to the field of marketing management.
The book is authored by Lecturer Wael Abdulwahab Ghanem and is published by Al-Hajjan Publications – Beirut, first edition 2025, spanning 231 pages with ISBN: 978-9922-9445-8-6.
This work represents a significant addition to the academic library in modern marketing management, combining traditional concepts of consumer behavior with contemporary trends such as artificial intelligence, branding, e-commerce, and social responsibility. It serves as an important reference for students, researchers, and marketing professionals across Iraqi and Arab universities.
